HOW TO USE PERFORMANCE MARKETING SOFTWARE FOR ETHICAL DATA COLLECTION

Server-Side Tracking vs. Pixel Tracking - Which is Better?A variety of e-commerce services are turning to server-side tracking as a method to improve their information collection processes. While it calls for a lot more technical knowledge than regular GTM and might introduce additional expenses, it can lead to better accuracy and even more trusted

The Role of Landing Pages in Performance Marketing CampaignsA landing page is a webpage focused on one specific action you want visitors to take, such as making a purchase, filling out a contact form, or subscribing to newsletters. They are designed to eliminate distractions and guide visitors toward a single goal, improving user experience and con